From the blog

Double conversion with a test strategy for digital retailers

Five steps you can take to improve online conversion with a test strategy for digital retailers Two questions: How hard could it be to double online conversion? And what can you possibly change on your site that has the potential to do that?

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Content that works for online retailers

Content that works. A seeming simple concept but on a number of occasions recently, we’ve heard stories of leading ad agencies, and big retail brands asking themselves what exactly content means.

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Content strategy
Content strategy to sell furniture online

There’s much optimism in the home and furniture retail sector about the potential for future growth in online furniture and home interest product sales.  Content strategy can help retailers capitalise on this growing demand to create better, more effective content to use online. What is a better content strategy?

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Virtual Reality
Virtual Reality 360 video – Content personalisation for retailers?

All retailers’ focus is on the customer and providing them with an informed and confident decision to buy from them and content personalisation is key to conversion optimisation. Retailer’s approach towards content personalisation has been an informed and/or a best practise one. With a smorgasbord of product images and video served inline with demographics and […]

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