From the blog

Building innovative content skills in retail business

Vedo specialises in helping retailers discover what product-level image and video content will sell their products more effectively online. We advise them how they can create that content cost effectively, either inhouse or by using external creative services and then we set up data frameworks to measure content performance to improve the ability to drive […]

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Create effective content in-house
How retailers can create effective content in-house

A growing number of retailers are setting up in-house studios as a means to save money on outsourcing and give them greater and control and understanding about the way product image and video drive sales. If you want to deliver these benefits over the long term you’ve got to make sure that your studio can […]

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Feeding the content machine
Feeding the content machine

A hot topic for the Vedo team at the moment is how to get more out of the content production process. It is one of the most common problems we’re working on with our retail clients Getting more content in the same time For many online retailers, demand for content is increasing dramatically. These retailers […]

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4 KPIs to reduce content production costs

A common request by many of our clients is to help them reduce content production costs. The way to do this is by delivering continuous improvement in high volume production processes. So in this post, we will tell you the best performance indicators to use to measure improvements in high volume image production processes, as […]

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