From the blog

Create effective content in-house
How retailers can create effective content in-house

A growing number of retailers are setting up in-house studios as a means to save money on outsourcing and give them greater and control and understanding about the way product image and video drive sales. If you want to deliver these benefits over the long term you’ve got to make sure that your studio can […]

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Feeding the content machine
Feeding the content machine

A hot topic for the Vedo team at the moment is how to get more out of the content production process. It is one of the most common problems we’re working on with our retail clients Getting more content in the same time For many online retailers, demand for content is increasing dramatically. These retailers […]

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4 KPIs to reduce content production costs

A common request by many of our clients is to help them reduce content production costs. The way to do this is by delivering continuous improvement in high volume production processes. So in this post, we will tell you the best performance indicators to use to measure improvements in high volume image production processes, as […]

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Moving content closer to site performance in online retail

Vedo’s Managing Director, Tim Bilsborough, talks about the way retailers are starting to re-think about the way they produce content to drive online product sales. Lessons from pure play ‘There are many established retailers out there who still follow a catalogue model, when creating images. Prioritising print, because of the big deadlines that still exist, […]

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