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Corporate Video
Shooting 13 videos in 2 hours

Corporate Video Planning and Production All businesses need to promote themselves to drive sales and we need new content every time we want to do this. Often, not having the content in the first place stops us from pushing our business as often as we should, and corporate video can work much harder than you […]

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Content drives sales
Visual commerce – how content drives sales

Content drives sales when you plan it correctly Watch this short video to find out 3 steps to build into your planning process to make sure your content drives sales: 1. Customer insights.  Using shopping missions to learn what information customer need to make an online purchase decision. 2. Product information. Ensure that you are clearly showing […]

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Top Tips Christmas Content
Top tips for planning Christmas Content

While the sun shines outside (or the August rain pours) there are photographers and videographers like us at Vedo, working inside dark studios all over the UK, getting covered in glitter as we shoot Christmas ranges. Christmas creates big content demands. So, how do you make sure your summer shoot will produce everything your team […]

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Content planning for products in online retail

The key to getting a great content plan to support online product sales needs to hit the following: 1. Know the product Be clear about the product features and how they benefit the customer 2. Understand the customer What shopping missions does the product fit into? What are the most important characteristics? What search terms […]

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Catch the sale faster with Lifestyle Photography

Online shoppers start their search online, naturally.  But they don’t always start shopping on a retail website. Today, they’re more likely to start their shopping journey by looking for ideas on google and social channels first, and this is driving a shift in content strategy for many retailers; in creating more content specifically for these […]

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Double conversion with a test strategy for digital retailers

Five steps you can take to improve online conversion with a test strategy for digital retailers Two questions: How hard could it be to double online conversion? And what can you possibly change on your site that has the potential to do that?

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