Content that works for online retailers

Content that works. A seeming simple concept but on a number of occasions recently, we’ve heard stories of leading ad agencies, and big retail brands asking themselves what exactly content means. Easy to make, hard to make pay Creating content is easy. But creating content that works, and that will pay in terms of leading […]

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Content strategy
Content strategy to sell furniture online

There’s much optimism in the home and furniture retail sector about the potential for future growth in online furniture and home interest product sales.  Content strategy can help retailers capitalise on this growing demand to create better, more effective content to use online. What is a better content strategy?

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christmas social media images
Have a social Christmas!

It’s not too late to get social media content for this Christmas Remember that Christmas shoot in the height of summer? Going home in the heat covered in glitter? Did you think about product images or social media content? It seems like a long time ago now, but no doubt you got your product shots in […]

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Virtual Reality 360 video – Content personalisation for retailers?

All retailers’ focus is on the customer and providing them with an informed and confident decision to buy from them and content personalisation is key to conversion optimisation. Retailer’s approach towards content personalisation has been an informed and/or a best practise one. With a smorgasbord of product images and video served inline with demographics and […]

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Are consumers hacking your product content?

Hacking has been a growing subject over the last few years, there’s obviously computer and site hacking, social and email account hacking, growth hacking and even bio hacking (Biohacking is a fairly new practice but in short “do-it-your-self biology” Wiki link). By definition – and I quote “Hacking is the gaining of access (wanted or […]

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User generated content
Make user generated content work for your brand

User generated content is a hot topic in visual commerce. But it can damage your brand if you don’t take control over it. It stopped me buying a sofa, find out why in our video. But don’t be put off from using it based on this experience! We give you a framework to follow to […]

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