Visual commerce – how content drives sales
Content drives sales when you plan it correctly
Watch this short video to find out 3 steps to build into your planning process to make sure your content drives sales:
1. Customer insights. Using shopping missions to learn what information customer need to make an online purchase decision.
2. Product information. Ensure that you are clearly showing all key details of your product.
3. Content data and measurement. Adding data into content to learn about the effective content formulas for product ranges.
These steps feed information directly into your content planning process and the content briefs you write. They will bring more clarity about exactly what content drives sales to ensure that these are the assets you create for your site and digital channels.