Are consumers hacking your product content?

Hacking has been a growing subject over the last few years, there’s obviously computer and site hacking, social and email account hacking, growth hacking and even bio hacking

(Biohacking is a fairly new practice but in short “do-it-your-self biology” Wiki link).

By definition – and I quote Hacking is the gaining of access (wanted or unwanted) to a computer and viewing, copying, or creating data (leaving a trace) without the intention of destroying data or maliciously harming the computer”

So with the growing popularity of hacking genres; I would like to start a new genre here and now, of “Product Content Hacking.” Granted the genre name isn’t very catchy and needs working on, but what I mean by this is consumers engaging and interacting with product content in a way it wasn’t originally intended.

Examples of this are as follows:

So join me in starting the new hacking revolution “product content hacking” and feel free to submit to Wikipedia…maybe not.

But whilst UX, UI, ecommerce and retail product content professionals are becoming more aware of how consumers interact with content (as intended or otherwise) what can we do to help consumers receive the product information they need?

Examples of how you can reduce hacking:

For me this is less about UX and UI and more to do with clarity. Clarity of the product information retailers and ecommerce businesses are presenting on page. If it falls short of expectations, consumers either leave or needlessly work to gain the appropriate information and content experience they want.

We’ve worked with many of the UK’s leading retailers, brands, manufactures and creative agencies; and we’d love to help you too. Simply drop us a line at or tweet us on @Vedo_Tim and we’ll be in touch.

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