Vedo Services – Content & campaign planning
We’re a content production agency with over 30 years experience, specialising in creating effective video, photography and animation for brands and retailers selling products and services. We go further than many production agencies, because we understand what makes effective content. We proudly help our clients when planning productions whilst considering the following:
What is a better content strategy?
Creating a better content strategy means improving your customers’ product experience using a range of media to create a richer, more realistic understanding of products. The aim is to help shoppers understand a product’s physical characteristics, believe it is worth the price, and have confidence in its quality.
Content strategy is about telling stories
When we talk to our clients, they’re always clear about their own product stories and what they want to tell their customers. However, when we look at the information that is contained in the product content and map this against the story that they want to tell, there are often big gaps.
Helping the shopper to choose the best option
Shoppers who are in the browsing and choosing process online are in a very receptive shopping mode, they are actively seeking out product information, so will be very attentive to animation, video and images.
The key to getting the customer to really engage with product content is to make sure it’s high value content. High value content will answer their questions and help them compare and choose their options easily.
Using content strategy as an up-sell tool
Taking this approach to up-sell will help shoppers to navigate different prices and be aware of the benefits of a higher priced product to them. It’s about making the benefits of the higher priced options meaningful to the shopper so that they are making an informed choice.
Using content strategy to position your brand
When we plan content strategy, we’re aware of how to tailor it to deliver your own brand values so that shoppers experience them throughout the browsing, choosing and purchasing experience. This final consideration will build your brand identity throughout the shopping process and differentiate you from your competitors.
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