The best way to sell fashion online

Looking across the wide range of different ecommerce fashion retailers, its clear there are many different ways to of creating images to sell fashion.

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The dual role images play in online fashion shopping

We recently hosted a customer focus group session here in Manchester, investigating fashion shopper insights into the way images affected the online purchase process.

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How product-centric ecommerce design drives sales

In retail eCommerce, design is a complex area, but product photography has to be treated as a major component, simply because product images are the main site assets.

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Garment Returns
Reducing garment return with reason you can tackle

In ecommerce fashion, garment returns are an ever-present issue and something that can be a source of consumer frustration that is made known in their social media networks, and had the potential to damage company reputation.

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